Pluto in Gemini (1883-1912) communications,
vehicles, elementary education,
Pluto in Cancer (1914-1939) home/country,
extended family, groceries, home appliances, food, cooking
Pluto in Leo (1939-1958) children,
fun, entertainment, (Disney IPO late ‘57) stockbrokers,
Pluto in Virgo (1959-1972) medicine,
health, accounting, hygiene, civil servants,
Pluto in Libra (1972-1984) art,
fashion, partnerships, Public Relations, trees, weddings, diplomacy
Pluto in Scorpio (1984-1995) healthcare,
insurance, taxes, mortuaries, rubbish, security systems
Pluto in Sagittarius (1995-2008)
advertising, books, publishing, investment companies, ships, universities,
international travel and business
Those are some examples. I’m
sure you will add to the list as you think about each era.
OOPS What about Capricorn
Areas of life ruled by Capricorn:
Government, currency, career, engineers, Capricorn specifically
rules heating and air-conditioning, cement and aggregate, coal
and alternative energy, corporations, clocks and watches, engineers,
financial services, gerontology, investment companies, nursing
homes, places of business, office buildings, security systems,
salt and vaults.
Pluto is also whacking everything ruled by Saturn and he has two
signs to transit to accomplish the goal
Think about the period of the American
Revolution starting with 1762 and moving through 1815. Pluto
transformed government in the Saturn ruled signs Capricorn and
The ruler of Capricorn is Saturn
and the ruler of Aquarius is Saturn. (Saturn rules Aquarius according
to traditional astrology) Therefore, the things Pluto will take
out and reorganize are Saturn ruled. The elderly, time, clocks,
infrastructure, master teacher and empire builder, accounting,
treasury, savings, and financial systems.
Lets Talk Business
Big business has dominated the landscape
since Pluto entered Cancer. Pluto is starting his rampage through
Capricorn by whacking big business.
The New York Stock exchange started
in 1792 with Pluto at 22 Aquarius. One by one, corporations joined
the New York exchange to raise the capital needed to expand and
equip a business. Investors bought shares in the corporation.
The reward for the investment was dividends. When the company
manufactured enough things to make a profit the investors shared
in the profits.
Banking was a cantankerous problem
during the nineteenth century. To facilitate the exchange of resources
another method of exchange was developed for doing business in
the Twentieth Century. The Federal Reserve
Notice that natal Pluto is at zero Cancer and
the Sun is at one Capricorn.
was established. chart: Federal Reserve, December 23,1913, 6:20
pm EST, Washington, District of Columbia
Reorganization of Capitalism
Pluto has started his transit of
Capricorn by whacking the banking establishment. Banks over-extended
their capital reserves with exotic paper using credit to expand
their power and influence to a world wide market. As with all
things Plutonian they overdid it and were forced to pull back
or become extinct. The next few years will find their replacement
as a new business model captures rapidly expanding technology.
This is not the death of Capitalism,
but a reorganization of the concept. The economic system may have
a new name by the time Pluto enters Pisces.
The business plan for tomorrow will
contain ideas never even considered. Business will continue
to spend money to make money, but it will very judicious spending.
The savings rate is going up. People are preparing to take some
risks and are setting aside the means to do so. Saturn rules Capricorn,
therefore, penny pinching and stashing cash in a various accounts
is the universal reaction to this transit.
Debt Free is the New Status
“I owe my soul to the company
store” are the lyrics of a Tennessee Ernie Ford song. And
who but a fellow with the name FORD would sing about the dilemma
I was born in Portsmouth, Ohio a
small factory town. When I was very young, I walked myself to
the corner grocery, picked up a donut and told the clerk to charge
it. He called my Mom and I got the brush on my bare bottom.
Individual stores gave credit during the depression and
even a few years after especially to folks who had a job.
What happens when the company store
or the small neighborhood store fails because patrons do not come
into the store and charge their purchases, but instead spend their
paychecks at a store where the prices are lower and the quality
better? The company store was replaced because of the cheap
oil and access to used automobiles; the neighborhood store was
replaced by Walmart or big boxes and in the next few years the
big box store will be replaced by the internet.
It will take about 18 years to reorganize
the world's corporations and governments and all organizations
ruled by Saturn. It looks like the first to go were overweight
banks, the entities that finance all of the institutions who tried
to expand with borrowed money. It looks like now Pluto has formed
an alliance with the consumer and will begin to pick off Visa
then Master-Card one by one. The credit oriented company store
is having a Pluto moment, and the consumer strike will increase
in potency as time goes forward until 2024.
The Black Market
Pluto is really about garbage and
recycling. Conservation of resources includes turning trash into
treasures. What happens when we buy fewer prepackaged meals and
fail to fill the kitchen trash bag with plastic?
What happens when we barter instead
of using cash?
When does just helping your friends
or neighbors become a black market?
If I trade vegetables with my neighbor,
do I have to report it as income and does the same apply to my
neighbor? If I mow my neighbors yard, does my neighbor have
to report the service on his income tax?
Theoretically, this is true. That
is as much of a black (hidden / Pluto) market (Capricorn) as buying
something and then reselling it for a profit without reporting
the income as an expense/sale.
The black market has been and always
will be there. Pluto, however, will either glorify or expose it.
Will Pluto insist that all barter be reported to the IRS
thus driving it further underground? Or will we all be forced
to establish ourselves as a business and every favor and every
exchange of produce will be monetized? Will we become modern pirates
or tax paying entrepreneurs?
King George was very angry with the
colonists for not paying the tax known as the Stamp Act and devised
the tax on tea. The more he tried to collect the tax the greater
the rebellion. The colonists were used to being on their own and
believed that the king had lost his right to spend their money.
I think it isn't a coincidence that the NCGR Convention, "Planetary
Revolution in Boston" begins on February 24. Astrologers
work at being prophets.
This lecture is meant to put a
positive spin on the next 14+ years. All of us have to find
ways to become a Micro Business.
We have endured the Saturn exposure
of illusions and greed when he opposed Neptune and now as he opposes
Uranus. Saturn is clearing the deck for Pluto to reinvent business.
Then the opposition of Jupiter to Saturn guarantees a difficult
transition of taxes as well as the entire monetary system.
Saturn rules Capricorn and has sent
message #1 to the banks and message #2 to the auto industry.
Saturn is the teacher and does not
allow any student to fudge on the rules or throw money at a problem.
Work hard, find your opportunity, and eventually you will be able
to grab the brass ring. This is a pass /fail class and luckily
we live in a country where failure is seen as a prerequisite to
success. I often tell people that they have to fail 3 times just
to appreciate success. ( I think I’m on number 4 or
at least I hope I am.)
All of us have to find ways to become
a Micro Business. We had a printing business and sometimes
we printed business cards. Through the years I assembled a Handy
Little Business tip sheet and shared it with our customers and
eventually my astrology customers.
Most of us will start by getting
off the Utility Grid and on to the Smart Grid
Off Utility Grid on Smart
You will all find wonderful examples
of Pluto in Capricorn in your neighborhood as time goes on. But
I’m going to give you one example to start your collection:
In beautiful Arnaudville, Louisiana
we have an example of Pluto changing things.
A neighbor has gone about the
business of building a new house and getting off the grid even
though we have the cheapest electricity and water in the area.
He has solar panels and windmills and well water and his
own septic system for gray water.
He installed an electric toilet
and for some unknown reason decided to tell the parish office
of sanitation. They said they couldn’t approve such a toilet
and therefore could not approve his connection to the electric
grid. He tried to explain that he was not asking to be hooked
up to the electric grid, but gave up in about a minute when the
bureaucrats looked at him with totally blank faces.
Is this a trend? Has technology
made the concept easier?
What jobs will be won or lost because
of my neighbors idea to “get off the grid”?
The electric company will loose
a new customer or about $100 per month. The water company will
loose a customer or about $30 per month. The garden store will
loose a fertilizer customer, but will probably gain other revenue
from him. The grocery will loose a produce customer eventually
but gain revenue with water softening salts. There will be some
technology trade offs and Radio Shack will gain along with the
tractor supply and hardware store.
OK But where do I find
my place in the New Economy?
Tap your imagination. Surf the Net.
How can you profitably invest your time and energy during the
years ahead while Pluto is in Capricorn (2008-2024)
Big business and government are forced
to diet while the nanny state is replaced by personal responsibility
and the concept of a job will take on a whole new meaning.
What use will you find for the 9”
computers at Radio Shack, ready to do something outrageous.
Remember 1982 when the personal
computer cut two hours off the work time of Astrologers?
Almost all of our colleagues are
computer literate. Recently they found Pod casting. Some
are even considering their own podcasting network. They are building
their own Internet stations. Is terrestrial radio over?
Probably. We are waiting for a radio small enough to carry around
and still be a computer.
Keep thinking, use your imagination.
We are all going to need aprons to carry this stuff or the
pockets improved, or maybe the briefcase/handbag has to be reinvented.
While you all are thinking about
how your ideas will fit into the new economy, or how you
can start your own business, and who can add ideas to your own,
search the net for the movies that won the academy award in the
years Pluto changed signs. Art is always years ahead of
business. Maybe you'll find some clues.
A fun research project could be to
place the names of the winners of the Academy Award Best picture
for the year when Pluto changes signs. Example: Gone
with the wind (1939). Planetary phenomena are very literal
in popular culture. For example: only weeks after Pluto's ingress
into Capricorn in early 2008, the Academy Award for Best Movie
went to "No Country for Old Men."
Remember the saying that ”One
man's trash is another man treasure”. That’s